Designing of Programme Backdrop: Clima Film Fest Media Campaign for Communicating Climate Change
The Clima Film Fest was covered by 17 print publications across Chennai, Bengaluru and New Delhi and reported in 12 online articles. In just three days, the page reach on facebook increased exponentially reaching around 150 likes and engagement. Media coverage by regional channels was 37 per cent, mainlines 32 per cent, 16 per cent by electronic media, 10 per cent by media in the neighbouring areas and 5 per cent online. Special programme was on air on Chennai Live 104.8 FM. Clima Film Fest 2014 also shared posts from the Climasphere online community resource site as a seminal event in the countdown to the Secretary General Summit at UN Headquarters.